Tuesday, February 3, 2009

2008 оны Дэлхийн Шилдэг 100 брэнд


Дэлхийн шилдэг 100 брэндийн жагсаалтийг Интербрэнд 8 дахь жилдээ гаргаад байна. 2008 оны дэлхийн шилдэг брэндүүдийн жагсаатаас хархад 2007 оны шилдэг брэнд Кока Кола энэ жил мөн л дэлхийн №1 брэнд гэдгээ дахин баталлаа. 2008 онд брэндийн үнэ цэнээ хамгийн их хувиар өсгөсөн брэндээр GOOGLE (43%) тодорсон бол хамгийн уналттай явж байгаа брэндээр Америкийн санхүүгийн үйлчилгээ үзүүлэгч Merill Lynch (-23%) тодроод байна. Энэ оны хамгийн онцлог зүйл нь санхүүгийн үйлчилгээ үзүүлэгч бүхий л брэндүүдийн үнэ цэнэ буурсан байгаа дэлхийн санхүүгийн хямрал хэр хүчтэй болоод байгааг харуулж байна.

2008 оны дэлхийн шилдэг 100 брэндийн жагсаалттай танилцана уу (ТАТАХ)

BEST GLOBAL BRANDS

2008 rankings
2008 Rank2007 RankBrandCountry of OriginSector

2008 Brand Value ($m)
Change in Brand Value
11Coca-ColaUnited StatesBeverages

66,667
2%
23IBMUnited StatesComputer Services

59,031
3%
32MicrosoftUnited StatesComputer Software

59,007
1%
44GEUnited StatesDiversified

53,086
3%
55NokiaFinlandConsumer Electronics

35,942
7%
66ToyotaJapanAutomotive

34,050
6%
77IntelUnited StatesComputer Hardware

31,261
1%
88McDonald'sUnited StatesRestaurants

31,049
6%
99DisneyUnited StatesMedia

29,251
0%
1020GoogleUnited StatesInternet Services

25,590
43%
1110MercedesGermanyAutomotive

25,577
9%
1212Hewlett-PackardUnited StatesComputer Hardware

23,509
6%
1313BMWGermanyAutomotive

23,298
8%
1416GilletteUnited StatesPersonal Care

22,689
8%
1515AmericanUnited StatesFinancial Services

21,940
5%
1617LouisFranceLuxury

21,602
6%
1718CiscoUnited StatesComputer Services

21,306
12%
1814MarlboroUnited StatesTobacco

21,300
0%
1911CitiUnited StatesFinancial Services

20,174
-14%
2019HondaJapanAutomotive

19,079
6%
2121SamsungRepublic of KoreaConsumer Electronics

17,689
5%
22NewHSwedenApparel

13,840
New
2327OracleUnited StatesComputer Software

13,831
11%
2433AppleUnited StatesComputer Hardware

13,724
24%
2525SonyJapanConsumer Electronics

13,583
5%
2626PepsiUnited StatesBeverages

13,249
3%
2723HSBCUnited KingdomFinancial Services

13,143
-3%
2824NescafeSwitzerlandBeverages

13,056
1%
2929NikeUnited StatesSporting Goods

12,672
6%
3028UPSUnited StatesTransportation

12,621
5%
3134SAPGermanyComputer Software

12,228
13%
3231DellUnited StatesComputer Hardware

11,695
1%
3330BudweiserUnited StatesAlcohol

11,438
-2%
3422MerrillUnited StatesFinancial Services

11,399
-21%
3538IkeaSwedenHome Furnishings

10,913
8%
3636CanonJapanComputer Hardware

10,876
3%
3732J.P.United StatesFinancial Services

10,773
-6%
3835GoldmanUnited StatesFinancial Services

10,331
-3%
3940Kellogg'sUnited StatesFood

9,710
4%
4044NintendoJapanConsumer Electronics

8,772
13%
4139UBSSwitzerlandFinancial Services

8,740
-11%
4237MorganUnited StatesFinancial Services

8,696
-16%
4342PhilipsNetherlandsDiversified

8,325
8%
44NewThomsonCanadaMedia

8,313
New
4546GucciItalyLuxury

8,254
7%
4648eBayUnited StatesInternet Services

7,991
7%
4750AccentureUnited StatesComputer Services

7,948
9%
4843SiemensGermanyDiversified

7,943
3%
4941FordUnited StatesAutomotive

7,896
-12%
5045Harley-DavidsonUnited StatesAutomotive

7,609
-1%
5151L'OrealFrancePersonal Care

7,508
7%
5252MTVUnited StatesMedia

7,193
4%
5354VolkswagenGermanyAutomotive

7,047
8%
5447AIGUnited StatesFinancial Services

7,022
-6%
5549AXAFranceFinancial Services

7,001
-4%
5653HeinzUnited StatesFood

6,646
2%
5757ColgateUnited StatesPersonal Care

6,437
7%
5862amazon.comUnited StatesInternet Services

6,434
19%
5956XeroxUnited StatesComputer Hardware

6,393
6%
6058ChanelFranceLuxury

6,355
9%
6159Wrigley'sUnited StatesFood

6,105
6%
6264ZaraSpainApparel

5,955
15%
6363NestleSwitzerlandFood

5,592
5%
6460KFCUnited StatesRestaurants

5,582
-2%
6555Yahoo!United StatesInternet Services

5,496
-9%
6667DanoneFranceFood

5,408
8%
6768AudiGermanyAutomotive

5,407
11%
6866CaterpillarUnited StatesDiversified

5,288
5%
6965AvonUnited StatesPersonal Care

5,264
3%
7069adidasGermanySporting Goods

5,072
6%
7171RolexSwitzerlandLuxury

4,956
8%
7272HyundaiRepublic of KoreaAutomotive

4,846
9%
73NewBlackBerryCanadaConsumer Electronics

4,802
New
7470KleenexUnited StatesPersonal Care

4,636
1%
7575PorscheGermanyAutomotive

4,603
9%
7673HermesFranceLuxury

4,575
8%
7761GapUnited StatesApparel

4,357
-20%
7878PanasonicJapanConsumer Electronics

4,281
4%
7983CartierSwitzerlandLuxury

4,236
10%
8079TiffanyUnited StatesLuxury

4,208
5%
8174PizzaUnited StatesRestaurants

4,097
-4%
8280AllianzGermanyFinancial Services

4,033
2%
8385MoetFranceAlcohol

3,951
6%
8484BPUnited KingdomEnergy

3,911
3%
8588StarbucksUnited StatesRestaurants

3,879
7%
8681INGNetherlandsFinancial Services

3,768
-3%
8777MotorolaUnited StatesConsumer Electronics

3,721
-10%
8889DuracellUnited StatesConsumer Electronics

3,682
2%
8991SmirnoffUnited KingdomAlcohol

3,590
6%
9092LexusJapanAutomotive

3,588
7%
9194PradaItalyLuxury

3,585
9%
9290JohnsonUnited StatesPersonal Care

3,582
4%
93NewFerrariItalyAutomotive

3,527
New
94NewArmaniItalyLuxury

3,526
New
9587HennessyFranceAlcohol

3,513
-3%
96NewMarriottUnited StatesHospitality

3,502
New
9793ShellNetherlandsEnergy

3,471
4%
9896NiveaGermanyPersonal Care

3,401
9%
99NewFedExUnited StatesTransportation

3,359
New
100NewVisaUnited StatesFinancial Services

3,338
New

3 comments:

Лянхуа said...

шинэлэг мэдээлэл байна. Баярлалаа Мөнхбаяр аа.

Pearle Deppsu said...

LV

wow

Gucci, L'Oreal, Chanel-с илүү байна шүү.

Pearle Deppsu said...

Prada, Giorgea Armani бүүр тээр доор явж байх юм даа. Тэгсэн мөртлөө Zara энэ 2н дээр

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